Mobile Farmers Market
Reno's First Mobile Farmers Market
Brought to you by Reno Food Systems
Connecting local people with locally grown produce
Our focus with this program is improving access to Fresh, local food
Our 2021 Mobile Market locations and Schedule are currently under development!
Cash, Card, Senior farmers market vouchers, WIC farmers market vouchers, and SNAP/EBT
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Locations for the Mobile Farmers Market will prioritize identified 'food deserts'
and expand from there based on research and feedback.
In 2020 our primary location was
The Reno Housing Authority Tom Sawyer Village, a senior residence.
Mobile Farmers Markets are popping up all over the U.S. Typically they are refrigerated trucks stocked with high-quality, locally and naturally grown fruits and vegetables sold in communities and neighborhoods with limited access to fresh produce and healthy grocery options. In addition to providing access to these foods, Mobile Farmers Markets also create much needed new opportunities for sales and outreach for the local farmers. Mobile Farmers Markets can be found cruising the streets of urban food deserts in large cities as well as down dirt roads in rural towns that are unable to support a central Farmers Market. However, one place you have yet to see a Mobile Farmers Market is right here in the Truckee Meadows…until now that is. In 2020 we will be launching the very first Mobile Farmers Market Program in the region!
The State of Nevada has identified “food insecurity” as a major issue. “Food insecurity refers to USDA’s measure of lack of access, at times, to enough food for an active, healthy life for all household members and limited or uncertain availability of nutritionally adequate foods.” According to Feeding America, in 2017, 365,160 (12.2 %) of Nevadans were food insecure. 136,800, a whopping 20% of children in Nevada are food insecure, making the list of states with the highest rates of child food insecurity in the country. (Feeding America - Map the Meal Gap 2017)
“Those living in a food desert may have inadequate options to obtain fruits and vegetables....Moreover, food desert residents eating convenience store foods consume diets high in sugar, fats and sodium, and low in whole grains (Johns Hopkins Public Health, 2014).” And “Having healthy foods in one’s immediate neighborhood from places such as stores, farmers markets or community gardens influences one’s food choices and what one eats. Selection of these healthful foods can reduce one’s risk of obesity and diet-related diseases, diabetes and cardiovascular disease (Smith & Miller, 2011).”
In an effort to help alleviate these major issues that our community is facing, we will focus our Mobile Farmers Market activities in ‘food deserts’ - areas that lack nearby farmers markets and/or grocery stores where residents can purchase fresh produce. Additionally our Mobile Farmers Market will accept payment via SNAP (food stamp) benefits, and both WIC (Women, Infants and Children) and Senior Farmers Market Vouchers ensuring that our most vulnerable citizens; infants, seniors, new mothers and families experiencing food insecurity have the option to purchase healthy food. Nutrition education outreach in the form of recipe cards and demos is also a component of our programming. Our Mobile Market will further support the community via the donation of any produce that does not sell during the day of sale to a neighborhood food pantry.